---
title: TWB Fundraising Blog | Clyde Watkins
description: Clyde P. Watkins is Of Counsel at TWB Fundraising.
---

[![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/)

<https://blog.twbfundraising.com/author/clyde-watkins#tm-dialog-mobile>

- [Advancing your mission for a greater impact.](https://www.twbfundraising.com/)
- [Why work with us](https://www.twbfundraising.com/why-work-with-us/) 
    - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/)
    - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/)
    - [Our Partners](https://www.twbfundraising.com/why-work-with-us/partnerships/)
- [How we increase impact](https://www.twbfundraising.com/how-we-increase-impact/) 
    - [Fundraising Counsel](https://www.twbfundraising.com/how-we-increase-impact/fundraising-counsel/)
    - [Organizational Development & Leadership](https://www.twbfundraising.com/how-we-increase-impact/organizational-development-leadership/)
    - [Data Management, Analytics & Research](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/)
    - [Executive Recruitment & Transition Counsel](https://www.twbfundraising.com/how-we-increase-impact/executive-recruitment-transition-counsel/)
- [Who we help](https://www.twbfundraising.com/who-we-help/) 
    - [Arts and Cultural Institutions](https://www.twbfundraising.com/industry/arts/)
    - [Higher Education](https://www.twbfundraising.com/industry/higher-ed/)
    - [Faith-Based Organizations](https://www.twbfundraising.com/industry/faith/)
    - [Human Services](https://www.twbfundraising.com/industry/human-services/)
    - [Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/)
    - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/)
    - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/)

- [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search)
- [Blog](https://blog.twbfundraising.com/) 
    - [Blog Posts](https://blog.twbfundraising.com/topic/blog-post)
    - [News and Events](https://blog.twbfundraising.com/topic/news-events)
    - [Fundraising](https://blog.twbfundraising.com/topic/fundraising-2)
- [Resources](https://www.twbfundraising.com/resources/)

- [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search)
- [Blog](https://blog.twbfundraising.com/)
- [Resources](https://www.twbfundraising.com/resources/)

[![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/)

- [Advancing your mission for a greater impact.](https://www.twbfundraising.com/)
- [Why work with us](https://www.twbfundraising.com/why-work-with-us/)
  
    - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/)
    - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/)
    - [Our Partners](https://www.twbfundraising.com/why-work-with-us/partnerships/)
- [How we increase impact](https://www.twbfundraising.com/how-we-increase-impact/)
  
    - [Fundraising Counsel](https://www.twbfundraising.com/how-we-increase-impact/fundraising-counsel/)
    - [Organizational Development & Leadership](https://www.twbfundraising.com/how-we-increase-impact/organizational-development-leadership/)
    - [Data Management, Analytics & Research](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/)
    - [Executive Recruitment & Transition Counsel](https://www.twbfundraising.com/how-we-increase-impact/executive-recruitment-transition-counsel/)
- [Who we help](https://www.twbfundraising.com/who-we-help/)
  
    - [Arts and Cultural Institutions](https://www.twbfundraising.com/industry/arts/)
    - [Higher Education](https://www.twbfundraising.com/industry/higher-ed/)
    - [Faith-Based Organizations](https://www.twbfundraising.com/industry/faith/)
    - [Human Services](https://www.twbfundraising.com/industry/human-services/)
    - [Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/)
    - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/)
    - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/)

<https://blog.twbfundraising.com/author/clyde-watkins#search-4879-modal>

[Contact Us](https://www.twbfundraising.com/contact-us/)

# Clyde Watkins

![Clyde Watkins](https://blog.twbfundraising.com/hs-fs/hubfs/Clyde%20Watkins%202023%20copy.jpg?width=160&height=250&name=Clyde%20Watkins%202023%20copy.jpg)

 Clyde P. Watkins is Of Counsel at TWB Fundraising.

[![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/development-dilemma-changing-career-paths)

 March 22, 2018

### [Development Dilemma: Changing Career Paths](https://blog.twbfundraising.com/development-dilemma-changing-career-paths)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

In our weekly column, consultants with decades of nonprofit experience answer your questions about...

[Read More](https://blog.twbfundraising.com/development-dilemma-changing-career-paths)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/Imported_Blog_Media/development-professionals.jpg?width=960&height=512&name=development-professionals.jpg)](https://blog.twbfundraising.com/dear-young-development-professionals)

 February 14, 2018

### [Dear Young Development Professionals](https://blog.twbfundraising.com/dear-young-development-professionals)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

As I gently descend into my golden years, some things keep coming to mind that I repeatedly test...

[Read More](https://blog.twbfundraising.com/dear-young-development-professionals)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/Imported_Blog_Media/strategic_planning.jpg?width=960&height=512&name=strategic_planning.jpg)](https://blog.twbfundraising.com/development-dilemma-getting-ceo-plan)

 December 13, 2017

### [Development Dilemma: Getting your CEO to Plan](https://blog.twbfundraising.com/development-dilemma-getting-ceo-plan)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

In our weekly column, consultants with decades of nonprofit experience answer your questions about...

[Read More](https://blog.twbfundraising.com/development-dilemma-getting-ceo-plan)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/Imported_Blog_Media/gala-and-events.jpg?width=960&height=512&name=gala-and-events.jpg)](https://blog.twbfundraising.com/development-dilemmas/do-we-need-a-gala)

 June 21, 2017

### [Development Dilemma: Do We Need a Gala?](https://blog.twbfundraising.com/development-dilemmas/do-we-need-a-gala)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

In our new weekly column, consultants with decades of nonprofit experience answer your questions...

[Read More](https://blog.twbfundraising.com/development-dilemmas/do-we-need-a-gala)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/six-biggest-challenges-horizon-nonprofits)

 July 13, 2016

### [Six of the Biggest Challenges on the Horizon for Nonprofits](https://blog.twbfundraising.com/six-biggest-challenges-horizon-nonprofits)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

One of our roles as consultants is to help our clients maintain focus on long-term strategy. The...

[Read More](https://blog.twbfundraising.com/six-biggest-challenges-horizon-nonprofits)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/7-characteristics-successful-campaign-volunteers)

 May 3, 2016

### [Seven Characteristics of Successful Campaign Volunteers](https://blog.twbfundraising.com/7-characteristics-successful-campaign-volunteers)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

You will never achieve a 100% success rate in recruiting successful volunteers, despite everyone's...

[Read More](https://blog.twbfundraising.com/7-characteristics-successful-campaign-volunteers)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/Imported_Blog_Media/campaign-ready.jpg?width=960&height=512&name=campaign-ready.jpg)](https://blog.twbfundraising.com/campaign-readiness-checklist)

 January 13, 2016

### [Campaign Readiness Checklist](https://blog.twbfundraising.com/campaign-readiness-checklist)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

##### Are you campaign ready?

No matter the goal, if you're looking to dive into a campaign to help you...

[Read More](https://blog.twbfundraising.com/campaign-readiness-checklist)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/four-biggest-myths-starting-community-campaign)

 January 20, 2015

### [The Four Biggest Myths About Starting A Community Campaign](https://blog.twbfundraising.com/four-biggest-myths-starting-community-campaign)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

If you look for them, you will find numerous reasons why your campaign cannot possibly work. There...

[Read More](https://blog.twbfundraising.com/four-biggest-myths-starting-community-campaign)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/role-of-board-members-in-capital-campaign)

 July 22, 2014

### [The Role of Board Members in a Capital Campaign](https://blog.twbfundraising.com/role-of-board-members-in-capital-campaign)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

Aside from their responsibilities for self-perpetuation, and the selection and oversight of...

[Read More](https://blog.twbfundraising.com/role-of-board-members-in-capital-campaign)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/alumni-relations-in-the-age-of-online-education-part-two)

 May 17, 2013

### [Alumni Relations in the Age of Online Education (Part Two)](https://blog.twbfundraising.com/alumni-relations-in-the-age-of-online-education-part-two)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

Think about it. Pretend you are a college student, registered at any given institution, taking most...

[Read More](https://blog.twbfundraising.com/alumni-relations-in-the-age-of-online-education-part-two)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/alumni-relations-in-the-age-of-online-education)

 May 15, 2013

### [Alumni Relations in the Age of Online Education](https://blog.twbfundraising.com/alumni-relations-in-the-age-of-online-education)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

As all of us are aware, we live in an age of rapidly changing communications systems, and this is...

[Read More](https://blog.twbfundraising.com/alumni-relations-in-the-age-of-online-education)

[![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/soliciting-campaign-gifts-the-vanishing-volunteer)

 March 25, 2013

### [Soliciting Campaign Gifts: The Vanishing Volunteer](https://blog.twbfundraising.com/soliciting-campaign-gifts-the-vanishing-volunteer)

 Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins)

In the forty years I have been working in development, the past two decades as a consultant, I have...

[Read More](https://blog.twbfundraising.com/soliciting-campaign-gifts-the-vanishing-volunteer)

[Prev](https://blog.twbfundraising.com/author/clyde-watkins/page/0) [1](https://blog.twbfundraising.com/author/clyde-watkins/page/1) [2](https://blog.twbfundraising.com/author/clyde-watkins/page/2) [Next](https://blog.twbfundraising.com/author/clyde-watkins/page/2)

[![TWB Fundraising Logo](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://blog.twbfundraising.com/)

 How to reach us

2 North Riverside Plaza   
 Suite 1875   
 Chicago IL 60606

- [+1 312.222.0560](tel:3122220560)
- [+1 312.222.0565](tel:3122220565)
- [info@twbfundraising.com](mailto:info@twbfundraising.com)

 Follow us on

<https://twitter.com/TWBfundraising?trackr=TwitterLink>

<https://www.facebook.com/TWBFundraising?trackr=FBlink>

<https://www.linkedin.com/company/ter-molen-watkins-%26-brandt?trackr=LKDN>

<https://www.instagram.com/twbfundraising/>

 Sign up for our newsletter

Get the latest in nonprofit news and advice delivered straight to your inbox.

[![The Giving Institute Logo](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TheGivingInstitute_logo.svg)](http://www.givinginstitute.org/members/?id=29718537&&trackr=GivingInst)

Copyright © 2026 TWB Fundraising. All Rights Reserved.