--- title: TWB Fundraising Blog | Gerard Tonti description: "Gerard Tonti is the Senior Creative Developer at Salsa Labs, the premier fundraising software company for growth-focused nonprofits. \n\nGerard's marketing focus on content creation, conversion optimization and modern marketing technology helps him coach nonprofit development teams on digital fundraising best practices." --- [![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/) - [Advancing your mission for a greater impact.](https://www.twbfundraising.com/) - [Why work with us](https://www.twbfundraising.com/why-work-with-us/) - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/) - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/) - 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[Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/) - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/) - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/) - [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search) - [Blog](https://blog.twbfundraising.com/) - [Blog Posts](https://blog.twbfundraising.com/topic/blog-post) - [News and Events](https://blog.twbfundraising.com/topic/news-events) - [Fundraising](https://blog.twbfundraising.com/topic/fundraising-2) - [Resources](https://www.twbfundraising.com/resources/) - [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search) - [Blog](https://blog.twbfundraising.com/) - [Resources](https://www.twbfundraising.com/resources/) [![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/) - [Advancing your mission for a greater impact.](https://www.twbfundraising.com/) - [Why work with us](https://www.twbfundraising.com/why-work-with-us/) - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/) - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/) - [Our Partners](https://www.twbfundraising.com/why-work-with-us/partnerships/) - [How we increase impact](https://www.twbfundraising.com/how-we-increase-impact/) - [Fundraising Counsel](https://www.twbfundraising.com/how-we-increase-impact/fundraising-counsel/) - [Organizational Development & Leadership](https://www.twbfundraising.com/how-we-increase-impact/organizational-development-leadership/) - [Data Management, Analytics & Research](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/) - [Executive Recruitment & Transition Counsel](https://www.twbfundraising.com/how-we-increase-impact/executive-recruitment-transition-counsel/) - [Who we help](https://www.twbfundraising.com/who-we-help/) - [Arts and Cultural Institutions](https://www.twbfundraising.com/industry/arts/) - [Higher Education](https://www.twbfundraising.com/industry/higher-ed/) - [Faith-Based Organizations](https://www.twbfundraising.com/industry/faith/) - [Human Services](https://www.twbfundraising.com/industry/human-services/) - [Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/) - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/) - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/) [Contact Us](https://www.twbfundraising.com/contact-us/) # Gerard Tonti ![Gerard Tonti](https://blog.twbfundraising.com/hs-fs/hubfs/Gerard%20Tonti.png?width=160&height=250&name=Gerard%20Tonti.png) Gerard Tonti is the Senior Creative Developer at Salsa Labs, the premier fundraising software company for growth-focused nonprofits. Gerard's marketing focus on content creation, conversion optimization and modern marketing technology helps him coach nonprofit development teams on digital fundraising best practices. [![](https://blog.twbfundraising.com/hs-fs/hubfs/6%20Things%20to%20Know%20Before%20Automating%20Your%20Donor%20Outreach.png?width=960&height=512&name=6%20Things%20to%20Know%20Before%20Automating%20Your%20Donor%20Outreach.png)](https://blog.twbfundraising.com/donor-outreach-automation) March 25, 2021 ### [6 Things to Know Before Automating Your Donor Outreach](https://blog.twbfundraising.com/donor-outreach-automation) Written by [Gerard Tonti](https://blog.twbfundraising.com/author/gerard-tonti) The underlying principles of fundraising have remained unchanged for decades. Even as the nonprofit... [Read More](https://blog.twbfundraising.com/donor-outreach-automation) [![TWB Fundraising Logo](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://blog.twbfundraising.com/) How to reach us 2 North Riverside Plaza Suite 1875 Chicago IL 60606 - [+1 312.222.0560](tel:3122220560) - [+1 312.222.0565](tel:3122220565) - [info@twbfundraising.com](mailto:info@twbfundraising.com) Follow us on Sign up for our newsletter Get the latest in nonprofit news and advice delivered straight to your inbox. [![The Giving Institute Logo](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TheGivingInstitute_logo.svg)](http://www.givinginstitute.org/members/?id=29718537&&trackr=GivingInst) Copyright © 2026 TWB Fundraising. All Rights Reserved.