--- title: "Infographic: A Basic Analytics Road Map" description: "Infographic: A Basic Analytics Road Map" --- [![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/) - [Advancing your mission for a greater impact.](https://www.twbfundraising.com/) - [Why work with us](https://www.twbfundraising.com/why-work-with-us/) - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/) - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/) - [Our Partners](https://www.twbfundraising.com/why-work-with-us/partnerships/) - [How we increase impact](https://www.twbfundraising.com/how-we-increase-impact/) - [Fundraising Counsel](https://www.twbfundraising.com/how-we-increase-impact/fundraising-counsel/) - [Organizational Development & Leadership](https://www.twbfundraising.com/how-we-increase-impact/organizational-development-leadership/) - [Data Management, Analytics & Research](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/) - [Executive Recruitment & Transition Counsel](https://www.twbfundraising.com/how-we-increase-impact/executive-recruitment-transition-counsel/) - [Who we help](https://www.twbfundraising.com/who-we-help/) - [Arts and Cultural Institutions](https://www.twbfundraising.com/industry/arts/) - [Higher Education](https://www.twbfundraising.com/industry/higher-ed/) - [Faith-Based Organizations](https://www.twbfundraising.com/industry/faith/) - [Human Services](https://www.twbfundraising.com/industry/human-services/) - [Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/) - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/) - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/) - [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search) - [Blog](https://blog.twbfundraising.com/) - [Blog Posts](https://blog.twbfundraising.com/topic/blog-post) - [News and Events](https://blog.twbfundraising.com/topic/news-events) - [Fundraising](https://blog.twbfundraising.com/topic/fundraising-2) - [Resources](https://www.twbfundraising.com/resources/) - [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search) - [Blog](https://blog.twbfundraising.com/) - [Resources](https://www.twbfundraising.com/resources/) [![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/) - [Advancing your mission for a greater impact.](https://www.twbfundraising.com/) - [Why work with us](https://www.twbfundraising.com/why-work-with-us/) - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/) - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/) - [Our Partners](https://www.twbfundraising.com/why-work-with-us/partnerships/) - [How we increase impact](https://www.twbfundraising.com/how-we-increase-impact/) - [Fundraising Counsel](https://www.twbfundraising.com/how-we-increase-impact/fundraising-counsel/) - [Organizational Development & Leadership](https://www.twbfundraising.com/how-we-increase-impact/organizational-development-leadership/) - [Data Management, Analytics & Research](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/) - [Executive Recruitment & Transition Counsel](https://www.twbfundraising.com/how-we-increase-impact/executive-recruitment-transition-counsel/) - [Who we help](https://www.twbfundraising.com/who-we-help/) - [Arts and Cultural Institutions](https://www.twbfundraising.com/industry/arts/) - [Higher Education](https://www.twbfundraising.com/industry/higher-ed/) - [Faith-Based Organizations](https://www.twbfundraising.com/industry/faith/) - [Human Services](https://www.twbfundraising.com/industry/human-services/) - [Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/) - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/) - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/) [Contact Us](https://www.twbfundraising.com/contact-us/) May 13, 2015 # Infographic: A Basic Analytics Road Map Written by [TWB Fundraising](https://blog.twbfundraising.com/author/ter-molen-watkins-brandt) Is your fundraising team using analytics to enhance its strategy? It's an increasingly popular buzzword these days, but it might not always be clear what goes into it or how it can improve your program. In the world of fundraising, analytics encompasses a variety techniques that use data to analyze donor engagement, research prospects, predict donor behavior, evaluate your development program, and project future fundraising performance. This infographic is a simple road map that offers a big picture of how various analytics techniques, like wealth screening, data analysis and modeling, portfolio balancing, and dashboard creation can work together to make your fundraising program more streamlined and more effective. [Learn more about how TW&B can help you implement these processes.](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/) ![Analytics Infograph RGB](https://blog.twbfundraising.com/hs-fs/hubfs/Imported_Blog_Media/Analytics-Infograph-RGB1-781x1024.png?width=800&height=1049&name=Analytics-Infograph-RGB1-781x1024.png) - [#Blog Post](https://blog.twbfundraising.com/topic/blog-post) - [#Fundraising Analytics](https://blog.twbfundraising.com/topic/fundraising-analytics) - [#Wealth Screening](https://blog.twbfundraising.com/topic/wealth-screening) [![TWB Fundraising](https://blog.twbfundraising.com/hubfs/TWB-Logo_RGB-web.png)](https://blog.twbfundraising.com/author/ter-molen-watkins-brandt) Written by ### [TWB Fundraising](https://blog.twbfundraising.com/author/ter-molen-watkins-brandt) Let’s explore moving forward together. Our approachable working style combined with decades of specialized experience keeps our clients thriving. ## Comments Questions or comments? Join the conversation! [![TWB Fundraising Logo](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://blog.twbfundraising.com/) How to reach us 2 North Riverside Plaza Suite 1875 Chicago IL 60606 - [+1 312.222.0560](tel:3122220560) - [+1 312.222.0565](tel:3122220565) - [info@twbfundraising.com](mailto:info@twbfundraising.com) Follow us on Sign up for our newsletter Get the latest in nonprofit news and advice delivered straight to your inbox. [![The Giving Institute Logo](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TheGivingInstitute_logo.svg)](http://www.givinginstitute.org/members/?id=29718537&&trackr=GivingInst) Copyright © 2026 TWB Fundraising. 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