May 13, 2015

Infographic: A Basic Analytics Road Map

Is your fundraising team using analytics to enhance its strategy? It's an increasingly popular buzzword these days, but it might not always be clear what goes into it or how it can improve your program.

In the world of fundraising, analytics encompasses a variety techniques that use data to analyze donor engagement, research prospects, predict donor behavior, evaluate your development program, and project future fundraising performance.

This infographic is a simple road map that offers a big picture of how various analytics techniques, like wealth screening, data analysis and modeling, portfolio balancing, and dashboard creation can work together to make your fundraising program more streamlined and more effective. Learn more about how TW&B can help you implement these processes.

Analytics Infograph RGB
(Click to Enlarge)

Written by

TWB Fundraising

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