Making the most of donor management software can have a huge impact on the effectiveness of a fundraising program. Outdated methods, like using old software or tracking donations manually through spreadsheets, lack powerful tools like automation and in-depth reporting that can improve an institution’s efficiency and strategy.
Janna Finch at Software Advice, a fundraising technology research and reviews company, surveyed nonprofits across the U.S. and abroad and found that 56% of those surveyed planned on increasing their software spending in 2015.
Expected 2015 Investment in Fundraising Software (via Software Advice)
The article, which features quotes from TW&B senior partner Clyde Watkins, delves into some of the biggest benefits fundraisers get from their software, as well as some of the biggest software struggles.
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