For decades, nonprofit leaders have treated 100% board giving as the gold standard of healthy governance. It’s the metric that tells others, "Our leaders are all-in."
Yet, there is a persistent gap between theory and reality. According to BoardSource’s Leading with Intent surveys, only 50% to 75% of nonprofits actually achieve universal board participation in any given year, even when they have formal policies expressing this expectation.
For years, we’ve blamed this on procedural failures, including a weak board culture, unclear expectations, resistance to asking others, or no follow-up when expectations aren't met. But the truth is more fundamental: The "Give/Get" model isn't working.The "Give/Get" model emerged during the Gilded Age, a time when board service was almost exclusively reserved for the wealthy elite. The expectations were simple: contribute a large sum yourself ("Give") or leverage your high-society network to solicit it ("Get").
While boardrooms today are becoming more diverse and representative of the communities they serve, the Give/Get model remains stuck in the 19th century. Here is why it’s failing modern nonprofits:
The Budget Reality Check: Imagine a nonprofit with a $3,000,000 budget and ten board members. Each is required to "Give/Get" $5,000.
- Even with 100% participation, you only raise $50,000—a mere 1.6% of the budget.
- In reality, if only half the board complies (a common trend), you’re left with $25,000.
- Is the administrative headache and potential exclusion worth such a small fraction of your revenue?
Forward-thinking organizations are moving toward relationship-centered approaches that prioritize equity and trust-based philanthropy. Instead of a "one-size-fits-all" number, they use a Personally Meaningful Giving model.
In this model, the emphasis shifts from a rigid dollar amount to a more broadly based commitment:
We all want boards that are engaged, diverse, and truly invested in our missions and that feel good about their participation. By retiring the rigid Give/Get model, we move away from "buying a seat" toward achieving board satisfaction and organizational impact.