Making the most of donor management software can have a huge impact on the effectiveness of a fundraising program. Outdated methods, like using old software or tracking donations manually through spreadsheets, lack powerful tools like automation and in-depth reporting that can improve an institution’s efficiency and strategy.
Janna Finch at Software Advice, a fundraising technology research and reviews company, surveyed nonprofits across the U.S. and abroad and found that 56% of those surveyed planned on increasing their software spending in 2015.
The article, which features quotes from TW&B senior partner Clyde Watkins, delves into some of the biggest benefits fundraisers get from their software, as well as some of the biggest software struggles.
Read the full article at softwareadvice.com >
