--- title: TWB Fundraising Blog | Campaign Planning description: Campaign Planning | The latest news, announcements, and thought leadership from the TWB team. --- [![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/) - [Advancing your mission for a greater impact.](https://www.twbfundraising.com/) - [Why work with us](https://www.twbfundraising.com/why-work-with-us/) - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/) - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/) - [Our Partners](https://www.twbfundraising.com/why-work-with-us/partnerships/) - [How we increase impact](https://www.twbfundraising.com/how-we-increase-impact/) - [Fundraising Counsel](https://www.twbfundraising.com/how-we-increase-impact/fundraising-counsel/) - [Organizational Development & Leadership](https://www.twbfundraising.com/how-we-increase-impact/organizational-development-leadership/) - [Data Management, Analytics & Research](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/) - [Executive Recruitment & Transition Counsel](https://www.twbfundraising.com/how-we-increase-impact/executive-recruitment-transition-counsel/) - [Who we help](https://www.twbfundraising.com/who-we-help/) - [Arts and Cultural Institutions](https://www.twbfundraising.com/industry/arts/) - [Higher Education](https://www.twbfundraising.com/industry/higher-ed/) - [Faith-Based Organizations](https://www.twbfundraising.com/industry/faith/) - [Human Services](https://www.twbfundraising.com/industry/human-services/) - [Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/) - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/) - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/) - [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search) - [Blog](https://blog.twbfundraising.com/) - [Blog Posts](https://blog.twbfundraising.com/topic/blog-post) - [News and Events](https://blog.twbfundraising.com/topic/news-events) - [Fundraising](https://blog.twbfundraising.com/topic/fundraising-2) - [Resources](https://www.twbfundraising.com/resources/) - [Executive Search Positions](https://blog.twbfundraising.com/topic/executive-search) - [Blog](https://blog.twbfundraising.com/) - [Resources](https://www.twbfundraising.com/resources/) [![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web.svg)![TWB Fundraising](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://www.twbfundraising.com/) - [Advancing your mission for a greater impact.](https://www.twbfundraising.com/) - [Why work with us](https://www.twbfundraising.com/why-work-with-us/) - [Who We Are](https://www.twbfundraising.com/why-work-with-us/who-we-are/) - [Our Team](https://www.twbfundraising.com/why-work-with-us/our-team/) - [Our Partners](https://www.twbfundraising.com/why-work-with-us/partnerships/) - [How we increase impact](https://www.twbfundraising.com/how-we-increase-impact/) - [Fundraising Counsel](https://www.twbfundraising.com/how-we-increase-impact/fundraising-counsel/) - [Organizational Development & Leadership](https://www.twbfundraising.com/how-we-increase-impact/organizational-development-leadership/) - [Data Management, Analytics & Research](https://www.twbfundraising.com/how-we-increase-impact/data-management-analytics-research/) - [Executive Recruitment & Transition Counsel](https://www.twbfundraising.com/how-we-increase-impact/executive-recruitment-transition-counsel/) - [Who we help](https://www.twbfundraising.com/who-we-help/) - [Arts and Cultural Institutions](https://www.twbfundraising.com/industry/arts/) - [Higher Education](https://www.twbfundraising.com/industry/higher-ed/) - [Faith-Based Organizations](https://www.twbfundraising.com/industry/faith/) - [Human Services](https://www.twbfundraising.com/industry/human-services/) - [Animal Welfare](https://www.twbfundraising.com/industry/animal-welfare/) - [Healthcare and Health-Related Organizations](https://www.twbfundraising.com/industry/healthcare/) - [Organizations and Associations](https://www.twbfundraising.com/industry/organizations-and-associations/) [Contact Us](https://www.twbfundraising.com/contact-us/) # TWB Fundraising Blog The latest news, announcements, and thought leadership from the TWB team. [![](https://blog.twbfundraising.com/hs-fs/hubfs/Imported_Blog_Media/Comprehensive_vs_focused.jpg?width=960&height=512&name=Comprehensive_vs_focused.jpg)](https://blog.twbfundraising.com/comprehensive_vs_focused_campaign) September 25, 2023 ### [Comprehensive Campaigns vs. Capital Campaigns](https://blog.twbfundraising.com/comprehensive_vs_focused_campaign) Written by [Meagan Downey](https://blog.twbfundraising.com/author/meagan-downey) When preparing for a campaign, nonprofits have two main options to consider -- capital campaign... [Read More](https://blog.twbfundraising.com/comprehensive_vs_focused_campaign) [![](https://blog.twbfundraising.com/hs-fs/hubfs/Amplify%20Your%20Fundraising%20Impact....png?width=960&height=512&name=Amplify%20Your%20Fundraising%20Impact....png)](https://blog.twbfundraising.com/the-case-for-changing-the-way-you-think-about-case-for-support-0) July 13, 2022 ### [Amplifying Fundraising Impact with an Organizational Case for Support](https://blog.twbfundraising.com/the-case-for-changing-the-way-you-think-about-case-for-support-0) Written by [Amy Blumenthal, CFRE](https://blog.twbfundraising.com/author/amy-blumenthal) It is well known in fundraising circles that a written case for support is a “must have” tool to be... [Read More](https://blog.twbfundraising.com/the-case-for-changing-the-way-you-think-about-case-for-support-0) [![](https://blog.twbfundraising.com/hs-fs/hubfs/Mobile%20Apps%20Blog%20Banner%20(1).png?width=960&height=512&name=Mobile%20Apps%20Blog%20Banner%20(1).png)](https://blog.twbfundraising.com/five-ways-to-get-campaign-ready) October 27, 2020 ### [Five Ways to get Campaign Ready](https://blog.twbfundraising.com/five-ways-to-get-campaign-ready) Written by [Don Souhrada](https://blog.twbfundraising.com/author/don-souhrada) Your strategic plan presents a bold vision and calls for a campaign to make it happen. A... [Read More](https://blog.twbfundraising.com/five-ways-to-get-campaign-ready) [![](https://blog.twbfundraising.com/hs-fs/hubfs/Imported_Blog_Media/campaign-ready.jpg?width=960&height=512&name=campaign-ready.jpg)](https://blog.twbfundraising.com/campaign-readiness-checklist) January 13, 2016 ### [Campaign Readiness Checklist](https://blog.twbfundraising.com/campaign-readiness-checklist) Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins) ##### Are you campaign ready? No matter the goal, if you're looking to dive into a campaign to help you... [Read More](https://blog.twbfundraising.com/campaign-readiness-checklist) [![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/four-biggest-myths-starting-community-campaign) January 20, 2015 ### [The Four Biggest Myths About Starting A Community Campaign](https://blog.twbfundraising.com/four-biggest-myths-starting-community-campaign) Written by [Clyde Watkins](https://blog.twbfundraising.com/author/clyde-watkins) If you look for them, you will find numerous reasons why your campaign cannot possibly work. There... [Read More](https://blog.twbfundraising.com/four-biggest-myths-starting-community-campaign) [![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/dont-trust-your-feasibility-study-interviews-to-a-novice) February 11, 2013 ### [Don’t Trust Your Feasibility Study Interviews to a Novice!](https://blog.twbfundraising.com/dont-trust-your-feasibility-study-interviews-to-a-novice) Written by [Gene Brandt](https://blog.twbfundraising.com/author/gene-brandt) I love doing feasibility study interviews. That may surprise you. As a senior member of our firm, I... [Read More](https://blog.twbfundraising.com/dont-trust-your-feasibility-study-interviews-to-a-novice) [![](https://blog.twbfundraising.com/hs-fs/hubfs/TWBF_Brand%20Blog%20Post%20Image.png?width=960&height=512&name=TWBF_Brand%20Blog%20Post%20Image.png)](https://blog.twbfundraising.com/its-the-outcomes) April 25, 2012 ### [It's the Outcomes](https://blog.twbfundraising.com/its-the-outcomes) Written by [Gene Brandt](https://blog.twbfundraising.com/author/gene-brandt) I have been spending the last few days in Southern California, accompanying my daughter, Cameron,... [Read More](https://blog.twbfundraising.com/its-the-outcomes) [![TWB Fundraising Logo](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TWB-Logo_RGB-web_invert.svg)](https://blog.twbfundraising.com/) How to reach us 2 North Riverside Plaza Suite 1875 Chicago IL 60606 - [+1 312.222.0560](tel:3122220560) - [+1 312.222.0565](tel:3122220565) - [info@twbfundraising.com](mailto:info@twbfundraising.com) Follow us on Sign up for our newsletter Get the latest in nonprofit news and advice delivered straight to your inbox. [![The Giving Institute Logo](https://blog.twbfundraising.com/hubfs/raw_assets/public/TWB%20Fundraising%202023%20Theme/images/TheGivingInstitute_logo.svg)](http://www.givinginstitute.org/members/?id=29718537&&trackr=GivingInst) Copyright © 2026 TWB Fundraising. All Rights Reserved.